LOCATIONS

During Filming in order to gain the footage I needed I filmed in various places.

SELFRIDGES LONDON

LEIGH ON SEA

CUT FOOTAGE/IMAGES

During the stages of filming and editing my footage, there was some images and clips that I later decided to not put into my final trailer, the reasoning for this, was due to the quality of the visuals. Throughout the duration of the filming stage I had to use various cameras, the video camera which I did my interview on was of a much better quality than the video cameras I have previously used. Therefore when I put all the footage together there was a noticeable difference in the quality of the footage, in an attempt to make my piece look professional I therefore cut the weaker quality footage, in order for my piece to look skillful and coherent. 

BLACK AND WHITE

In order to change my clips from colour to Black and White, I had to use the colour correction tools on  iMovie'08.

• If you select a clip in your project, you can make colour changes by hitting the letter "V" on your keyboard or by clicking the "Adjust Video" button.
• This will bring up the "Video Adjustments" window, which really is just about correcting the colour in your video clips.
• To make a clip look Black & White, we need to first make changes to the Saturation settings for the clip. Saturation is just a measure of how vibrant the colors are. 
• Drag the saturation slider all the way to the left and watch all the color wash out.
• Then you adjust the Contrast in order to change the brightness of the black and white, this enables the overall image/clip to appear more defined

MY SELECTED SONG

The XX - Heart skipped a beat - to play in background of my documentary film, the reasoning as to why I choose this specific song is that I believe its pace and style will compliment my genre and topic of film.

MUSIC

Music is a very commonly used technique in documentaries. the music nearly always relates in some way to the imagery on the screen at the time, and sets the mood for the visuals. Overall the music in the Documentary is a representation of the mood of the trailer or subject of the film. 


Music which is used in existing Documentary films.

The September Issue



Bill Cunningham - New York
Paul Reeves' 'Swingin' Out'

Page One - Inside the New York Times
The music featured in the trailer for this specific film is instrumental, by having this style of music, it acts as a background sound to the dialogue in the trailer.

LOGO FOR MY PRODUCT

The images below are the logos I have chosen to represent my brand, in order to ensure that my final piece will appeal to my target demographic, I will ask my focus group for feedback on each image, form this feedback I will be able to note which image they believed best suited. 

PLANNING 25 WORD PITCH

Produce a DOCUMENTARY FILM TRAILER which is based upon the  MODEL INDUSTRY, showing the routine of being a model as well as the runway.

MOOD BOARD

IMAGES

In order to gain further insight into the FASHION INDUSTRY, but most predominantly the MODEL INDUSTRY, I used online social networking sites such as TUMBLR, to research images relating to my chosen topic. Through viewing and analyzing these specific images I was able to understand the conventional ways in which the fashion world was documented.

               

USEFUL WEBSITES

http://www.stormmodels.com/womenboards/mainboard-women


http://www.premiermodelmanagement.com/

http://www.nextmodels.com/#/home


http://www.elleuk.com/

http://www.vogue.co.uk/

http://fordmodels.tumblr.com/

NEWS ARTICLES

NEWS RELATING TO MY TOPIC

http://www.newser.com/story/114849/sad-secrets-of-the-modeling-world.html

http://www.nytimes.com/2011/09/15/opinion/its-fashion-week-poor-models.html?_r=2

http://www.newser.com/story/76784/model-lara-stone-people-still-call-me-fat.html

http://www.newser.com/story/94130/australia-tries-to-ban-super-skinny-models.html

http://www.newser.com/story/139901/marc-jacobs-sends-girls-14-down-runway.html

STATISTICS

STATISTICS about the health related issues that are commonly associated with models and the industry...

• In 1950 the models closely resembled the average measurements of women of that time

• The average U.S woman is 5'4" and weighs 140 pounds, in contrast the average U.S model is 5'11" and weighs 117 pounds

• Some of the pictures of models that are featured in magazines do not  really exist. The images are computer modified of different body parts, from alternate people.

• Twenty years ago the average fashion model weighed 8% less than the average woman now (today) she weighs 23% less

• Kate moss one of the most famous and influential models of our time is 5'7" and weighs 95 pounds. that is 30% below ideal body mass. 

• Supermodel Elle Macpherson  also meets the body mass index physical criteria for anorexia

•  In a study, 3 out of 4 woman stated that they were overweight although in fact only 1 out f 4 of them actually was. 

GENERIC RESEARCH - BEING A MODEL

http://www.youtube.com/watch?v=h2abkUwPI5Q


This three-part series takes a look at the unforgiving world of fashion, from the models whose faces grace the covers of Vogue to the people who find them, groom them and put them there

'A good model can advance fashion by ten years.' Yves Saint Laurent

'If you are not in fashion, you are nobody.' Lord Chesterfield

'A designer is only as good as the star who wears her clothes.' Edith Head

'When a person is in fashion, all they do is right.' Lord Chesterfield

'In difficult times fashion is always outrageous.' Elsa Schiaparelli

'We live not according to reason, but according to fashion.' Seneca

'The leading cause of death among fashion models is falling through street grates.' Dave Barry

RESEARCH INTO MODELING

MODEL DEFINITION

A model, sometimes referred to as a mannequin is a person who is employed to display advertise and promote commercial products (predominantly fashion garments)

QUESTIONNAIRE RESULTS

I was able to view the results of my questionnaire easily through the use of google docs this enabled me to clearly see and understand the responses the public answered to my questions. As my questionnaire was answered by a variation of people I anticipated that the results would differ immensely. This expectation is  reinforced through the results given.

After analysing my results it became obvious that unlike before, many where willing to watch a documentary style of film, all though the topic of the documentaries that the audience was watching and preferred differed form art to music to fashion. Despite this when asked all said they would be intrigued to watch a documentary film based predominantly on the modeling industry, this may be because there has not up until now been a film on this. I believed it to be important to ask which aspect of a documentary my audience favored and which they least preferred, in doing so I would have knowledge in what appeals to the public when creating my final video.