PROPOSAL FOR ADVANCED PORTFOLIO

This Blog, shows all of the research planing and developing of my final task, creating a DOCUMENTARY FILM TRAILER.Through analyzing already existing media products,  I was able to require and develop the necessary skills, enabling me to produce my chosen task, as well as creating two differing auxiliary products; a FILM POSTER and a FILM MAGAZINE FRONT COVER which will accompany my final trailer. In creating my trailer and the auxiliary texts, from my research I have tried to conform to various codes and conventions cited in real media texts, however, I have also introduced my own skills and techniques. as well as my ADVANCED PORTFOLIO, on the right hand side a link to my previous years work is also presented, in my FOUNDATION PORTFOLIO blog.

MY FINAL PRODUCTS

FILM POSTER 

FILM MAGAZINE FRON COVER 

'THE MODEL INDUSTRY' TRAILER 

EVALUATION QUESTION 1

IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

My trailer was an example of a Observational documentary film trailer, which aimed to inform the audience about  the fashion world, concentrating predominantly on The Modeling Industry. Some of the documentary film trailers I watched and analyzed during my research, illustrated and conformed to some of these conventions. such as 'Vogue- The September Issue'


Conventions of an Observational mode documentary films is primarily using long takes, and occasionally close up shots, allowing the subjects and action of the feature to appear mostly unaware that they are being filmed, enabling the film to appear realistic, this it too reinforced by the producer/filmers presence being hidden, as well as no voice over being included.


LONG TAKE

CLOSE UP

Following on from this, instead of giving spoken narration, highlighted key facts and textual knowledge such as "LONDON, PARIS, NEW YORK, MILAN" are conveyed through text in a plain black/white background, these types of titles are displayed throughout.  As featured in many films of this particular genre, i used  a common convention in order to successfully distinct and categorize my film as  documentary.

In addition, non diegetic sound is also used, an example of this is music, The XX- Heart Skipped a Beat, as it emphasis the mood of the trailer as well as relating to the images/ moving visuals. However this choice of music is not used in all films in this genre, mostly instrumental pieces of music are used within trailers, in order to assist rather than distract form the person speaking or images being shown. However 'The September Issue' is too a contrast to this, through the use of a louder song which features lyrics. The song chosen to depicts the pace of the feature, as many directors use instrumental pieces the pace of heir film is slow, this is similar to my choice. 


HEART SKIPPED A BEAT - THE XX 

Furthermore, my trailer consists mainly of 'Charlotte' an established model within the industry, shots of her are anchored with titles, such as 'Every place,a different face' these words highlight the tone of the film as well as conveying to the viewer the principle content within the film. This is similar for Anna Wintour in 'The September Issue', shown throughout the duration of the trailer, she too is shown to the audience to be a 'legend and feared' through the use of text. Further more I also included Film awards this is too a common feature within most film trailer, both documentary and differing genres of film.


ANCHORING THE IMAGE 

FILM AWARD 

As my video was based around one girls life in the model industry, I believed it to be important to have an interview, which is a common convention of documentary films. However, when reviewing my footage and listening back on the interview, i did not think it fitted well into my trailer therefore instead of incorporating Charlottes dialogue into the  trailer, I instead featured her reactions, in doing so I highlighted a variety of her emotions (happy, serious etc) this assisted in establishing a relationship between the viewer and the protagonist.  This editing choice therefore challenges the conventions of real media products. 

Moreover, unlike any of the films that I watched and analyzed I decided to make the entirety of my film black and white, I decided to challenge this convention as I believed it would enable my piece to appear sophisticated and professional, the use of this colour scheme complimented the visual as well as assisting in enabling the viewer to focus solely upon the video content rather than being distracted.

EVALUATION QUESTION 2

HOW EFFECTIVE IS THE COMBINATION OF YOUR PRODUCT AND AUXILIARY PRODUCTS?

EVALUATION QUESTION 3

WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?

On completion of  my products it was important to gain feedback from my target demographic, as my film trailer contained no content which could have been  seen as inappropriate for certain ages, I asked people of differing ages to give their views on my products. In doing so it became apparent that "The Model industry" appealed to a varied demographic. This was mainly due to the way in which I portrayed the industry, through Charlotte a young girl who seemed happy and sweet rather than serious and moody common associations with models.  On listening to feedback, it can be said that the concept of my trailer worked well, using the focal visual of charlotte combined with snippets of the model industry, it offered a balance between the two. Through the lack of dialogue the trailer did not give anything away, however still appealed to the viewer, as the use of titles, such as 'THIS YEAR FASHION PRESENTS'gave narration for the feature, therefore my target audience would be more inclined to go and see the film. The main aspects of the film which the audience preferred was the use of black and white, suggesting that this colour scheme, complimented the chosen visuals enabling the piece to appear professional and polished, as well as being a contrast to the alternate existing and established deocumentary films. Furthermore the choice of song 'Heart skipped a beat - The XX' too seemed popular among the viewers, as a majority of the song is beats and instrumental rather than lyrics, the music did not distract from the trailer but instead assisted it in telling the story of the film. Further more, overall the combination of my three products complimented and worked well together, as all three was similar in colour scheme and simplicity.